The ViA® Merchant is any retail shop, small grocery store, mini-mart, supermarket, family business, and even small street stands. ViA® Card has focused 10 years on developing and designing a POS model which can create new revenues for the merchant. With the ViA® eBM, only one device is needed for many functions, foremost to register and to use for a card transaction.
Implementing the ViA® CMS and ViA® SMS lets the merchants focus on what is important and start using sales and marketing tools. Moreover, they can start to earn new revenues from knowing what to sell and to whom, along with information on their most valuable assets - their regular, loyal customers. This solution builds high loyalty and new trust chains with regular customers and potentially new ones.
Different functions and public services can be handled by the ViA® Merchant Model along with the ViA® Cashier Solution. The ViA® Cashier Solution makes it possible for even the smallest merchant to handle logistics and items sold in the same way as any traditional shop.
ViA® merchants normally operate the ViA® eBM device online. But, if needed, the merchant can accept offline transactions when there is no internet available.
Two basic conditions must exist when the ViA® merchant accepts CASH OUT using a ViA® card.
Becoming a ViA® Street Vendor
Anyone who sells a service or product anywhere, anyplace - can become a ViA® vendor using the ViA MiniPay™ Device. A ViA® vendor can be any individual or a registered small business entity.
With ViA's electronic Business Machine (eBM), the POS becomes a multi-function and multi-purpose device, a new revenue-generator. Thus, it becomes the most valuable space in any shop. Every inch in a shop counts.
It is important to evaluate which space in a store can bring the most profits. Space that can better serve the Merchant by using that space for more revenue options.